CONTACT THE WUSU TEAM TO SET UP.A 15 MIN. CHAT
IMAGE STRATEGY CONSULTANT
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FROM IDEA TO MANUFACTURING
After 10 years of consulting for various apparel and product start-ups, Lola Wusu has cultivated a roster of trusted professionals, vendors and communities to help bring a wealth of experience and expertise to emerging fashion brands. Helping to navigate the complexities of the industry with a deep understanding of the fashion landscape, The Wusu Team specializes in providing strategic guidance and tactical support to start-ups at all stages of growth. From concept to launch, they will help your brand develop a compelling identity, build a strong product offering, and create a powerful marketing strategy that resonates with your target audience. With a focus on sustainable and ethical practices, The Wusu Team is committed to empowering fashion start-ups create long-lasting, impactful businesses that can thrive in today's dynamic market. Whether you're looking to launch a new line, expand your brand, or streamline your operations, they have the skills and expertise to provide a roadmap for you to achieve your goals and succeed from idea to manufacturing and ultimately, sales.
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Initial Consultation (Month 1): In the first month, the consulting team will conduct an initial consultation with the start-up to understand their business model, goals, staffing, target market, competition, and challenges. They will also review any existing market research and customer feedback.
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Market Research (est. 2-3 Months): Based on the information gathered in the initial consultation, the consulting team will conduct thorough market research to identify trends, customer preferences, and potential demand for the start-up's products. They will also analyze the competitive landscape and identify opportunities for differentiation.
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Branding and Design (est. 4-6 Months): Once the market research is completed, the consulting team will work with the start-up to develop a brand strategy and create a brand identity that resonates with the target market. They will also collaborate with the start-up's design team to develop a product line that aligns with the brand strategy and customer preferences.
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Manufacturing and Supply Chain (est. 6-8 Months): With the product design finalized, the consulting team will help the start-up identify reliable manufacturers and establish a supply chain that can deliver quality products on time and within budget.
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Marketing and Sales (est. 9-12 Months): In the final phase of the consulting engagement, the team will develop a comprehensive marketing and sales strategy to launch the start-up's products and build brand awareness. This will include identifying key sales channels, creating promotional materials, and developing a digital marketing plan to reach the target market.
